Proof was a lovely cafe located in Al Khawaneej in Dubai. The owners were heavily inspired by the Japanese novel “Before the Coffee Gets Cold” and right after we had finished reading the novel, we were commissioned for this project! Fate!
Each design captures the café’s cozy, reflective atmosphere and its focus on meaningful pauses—whether through caffeine, conversation, or quiet contemplation. Balancing playful visuals with heartfelt storytelling, this series became a tactile extension of Proof’s identity and its main merchandise piece.
