To celebrate the launch of Subway UAE’s new SubSeries sandwich lineup, we designed a bold, playful sticker collection inspired by regional culture and the quirky personality of the brand. The stickers blend local references—like traditional Emirati attire, falcons, and Arabic slang—with modern pop elements and sandwich fanfare.
The collection includes custom illustrations of each SubSeries sandwich, expressive Arabic typography, and humorous slogans in both English and Arabic. Every piece was crafted to reflect the excitement of customization, the love for bold flavors, and the unique fusion of local and global that defines Subway UAE.
This collection was used across digital campaigns, social media engagement, and giveaways during the SubSeries rollout.
