Waggish collaborated with Al Yakht Manakeesh, a beloved family-owned cafeteria in Abu Dhabi, to give the brand a complete visual refresh while preserving its authentic, homegrown soul.
The project involved a full rebranding, including a new logo, visual identity, color palette, and illustrated icons inspired by Levantine embroidery and traditional motifs—infusing warmth, culture, and nostalgia into every element.
A complete menu redesign followed, transforming an outdated, text-heavy layout into a clear, vibrant, and modern format. Each item was re-categorized and visually represented to make the browsing experience more inviting and intuitive.
Waggish also extended the new branding across storefront signage, packaging, and promotional materials, unifying the brand’s presence and giving Al Yakht Manakeesh a distinctive and memorable identity that celebrates its heritage in a fresh, contemporary way.
