This vibrant illustration was created for Sitti’s House based in Brooklyn, New York. It brings together cultural heritage, culinary passion, and a touch of whimsy. At the center, “Sitti” or grandmother in Palestinian dialect, dressed in traditional Palestinian thobe is adding in the sugar syrup to the fresh knafeh. She wears an apron with the brand’s logo, tying her directly to the workshop’s identity.
Surrounding her are vivid knafeh elements — trays of bright orange knafeh, golden syrup being poured, stretchy cheese, and bowls of vermicelli — alongside motifs of pistachios, roses, and teacups, evoking the full sensory experience of enjoying this iconic dessert. A street sign reading “One Way – Knafeh” playfully hints at the brand’s singular devotion to the dish.
The background details, from embroidered tulips to keys and glasses of mint tea, weave in cultural symbolism and nostalgia, while the bold, cartoonish style and lively color palette capture the brand’s welcoming, community-driven spirit.
