Waggish for To the Lune

We worked with To the Lune, a modest clothing brand in the UAE to revamp their shopping bags! The focus was tell the story of the brand through abstract illustrations. The front of the bag features the two founders and sisters, Sara and Dania, who are carrying the big moon. The sides of bag share briefs about the name of the brand and the world of dreams it contains.

On the inside, we tucked in love notes and a dreamy illustration of a girl dressed in one of the To the Lune’s linen sets, collecting stars (her dreams and goals finally coming true!).